chief executive officer
immediate future

Katy pioneered social media marketing, launching her social media agency, immediate future, 15 years ago, just as Facebook made its way onto university campus.

Often called in as the UK expert on social by TV, Radio and the press, she appears regularly on BBC news, Victoria Derbyshire, and Reuters, as well in The Telegraph, FT and Guardian. She’s considered the 4th most influential social media marketing expert by the Drum, and was honoured to be amongst the Top 100 Asian tech entrepreneurs in the UK.

She speaks at conferences, runs masterclasses, and guest lectures at two universities. She’s co-authored 3 books on social and is a regular contributor to the press.

Her expertise lies in helping brands deliver significant impact by breaking the social boring: using social data to springboard creative that delivers growth to business. Her agency works with brands including;, Princess Cruises, Selfridges, Mission Foods, Google, Diageo, JD Williams, Fujitsu, Sony Music, and many more. They win industry awards every year for their smarts and innovation in social media.

Judging panel

Marc Sharp

head of paid social

Jorge Machado

director of innovation

Daniel Hernandez

head of resolution media
Manning Gottlieb OMD

steve hatch

vice president for northern europe

Tom Punch

global president, chief creative officer
Spring Studios

Katy Howell

chief executive officer
immediate future

Camilla Craven

director of PR & advocacy
Charlotte Tilbury

Katy Howell

chief executive officer
immediate future

Thiago Correa

Head of Performance Media


chief executive officer & co-founder
Brave & Heart

Marc Sharp

head of paid social

Joe Goulcher

head of content

Jon Biggs

executive creative director

Chris Kelly

Head of Digital Marketing

Bogdana Butnar

experience strategy lead

Kinda Jackson

managing director, digital

Deborah King

head of paid social

Matthew Payne

Creative Technology Director
Tribal Worldwide London

Rebecca Holmes

director of social media
Splendid Communications

Saskia Jones

Data Strategy Director
BBH London

Ellen Stewart

content director

Angus MacKinnon

group creative director
Publicis Poke

Sophie Mindell

director of digital and social media
Fifty Digital

Joshua Connell

head of content
Hill+Knowlton Strategies Ltd

Justine Bower

director of communications - consumer & social

Carl Juresic

Senior Strategist
Leo Burnett

Kat Harding

social director
Havas London & Cake

Tom Reding

Director of Media

Sally Rushton

director of engagement

Claire Twohill

director, social and innovation

Will Harvey

Global digital innovation manager, GB & IOI

Lucy Amos

head of social media (UK)

Sedge Beswick

founder & managing director
SEEN Connects

Iva Dixit

audience editor
The New York Times Magazine