Sophie Mindell

Sophie has over 9 years’ experience developing content strategy, creative and executing digital and social best practice for some of the most respected global Sport, FMCG, Retail and Technology brands including the likes of Unilever, Huawei, Samsung, IAAF, Williams Racing and RB. As a strategist, Sophie is passionate about content routed in insights and cultural trends and recently joined Fifty Digital as a Director, allowing her to combine her experience with her love of sport. She currently leads a team of sports and social experts, delivering best-in-class content for motorsport brands, IAAF and Gulf Oil’s sponsorship of Manchester United.

Having been listed in the Drum’s 50 under 30 in Digital and previously won Community Manager of the Year at the Social Buzz Awards, Sophie is excited to join the judging panel and explore the work of top creative talent in social right now.